Retail Marketing Strategies for Global Brands

Starting a retail business, creating a good display, and opening shop is not enough to build a thriving business. A lot goes into successfully creating awareness for your brand, and expecting your ideal customers to walk into your store, whisk products off your shelves, and make massive profits rarely happens. As a retailer, you should invest in retail marketing best practices to build your brand and achieve your goals.

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Social Media Marketing Hacks For Small Businesses

Social media marketing has become an essential tool for small businesses. With the growth of platforms like Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter, there’s a lot of potential businesses can tap into.

Social media helps increase brand awareness and makes the process of engaging with customers more convenient and effective. Continue reading “Social Media Marketing Hacks For Small Businesses”

How to Create a LinkedIn Company Page

For the last 22 years, LinkedIn has been the go-to resource for professionals looking to grow in their expertise. LinkedIn provides a great avenue for learning new in-demand skills, creating more meaningful connections and building a network, as well as driving sales for companies. 

Due to the many benefits associated with owning a professional looking LinkedIn page, many businesses have experienced positive results that have a big impact on not only their business operations but also on their employees. 

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WordPress Website 101: Best Practices for Optimizing Your Site

Having a strong online presence is crucial for business.  A well-designed website serves as a virtual storefront, helps to establish credibility, and helps to reach a wider audience. This is why many companies prefer to build a WordPress website to achieve their online marketing goals.

The WordPress CMS platform is the most popular website-building platform on the internet and the easiest to master for beginners. Started in 2003, WordPress has grown and evolved to become a market leader in its niche.

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Data Scraping: Key to Unlocking Business Intelligence

Data scraping, also known as web scraping or web harvesting, is the process of extracting large amounts of data from websites. Examples include school data, hospital data, company data, and any large data obtained from a database.

This data is often converted into a structured format such as a spreadsheet or database, making it easier to analyze and utilize using various tools. 

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